STRATEGIC ADVISORY FOR FEMALE FOUNDERS
The business you started isn’t the one you’re becoming.
Helping female founders scale authentically and build without the burnout.
In Their Words
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"Serena worked with both our board and staff teams, providing our teams with greater clarity on how we can work effectively to achieve our desired outcomes, along with a clear pathway of next steps that we can take. Her combination of warmth and sharp questions created a space where our team felt both comfortable to share and stretched out of our comfort zone. We'd recommend her to anyone looking to work more effectively as a team, gain clarity on communicating well within their organisation, or considering their next steps as a business."
Executive Board - Not-for-profit.
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"Serena educated me on my Clifton Strengths, asked me questions that helped me navigate the next steps of my business and left me inspired and empowered for my company's future. Serena has a rare ability to both lead and listen. She knows when to step in and share her expertise, and when to ask questions that help you decipher what needs to be done. "
Charlotte - CEO of Sea Star Productions
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"Serena has a sharp and intuitive mind with a lot of ideas to enhance your business. For instance, one look at my profile and her suggestions helped us launch a campaign to achieve over 300 five-star reviews. She has keen insight into team strengths and weaknesses, and a direct style that cuts through the clutter to get to the heart of the issue. Most of all, Serena really cares about helping others succeed, and would recommend her coaching to level-up your team and reach your business goals."
Carol - CEO of Imagine Going There Travel
Restore. Align. Scale.
It isn’t just a framework - it’s the journey every founder in transition needs to make.
Restore — Come back to yourself. Understanding how your natural strengths are shaping your leadership and where they may be working against you.
Align — Build shared understanding. Create the communication, clarity, and team dynamics that the next stage of growth demands.
Scale — Make it sustainable. Put the systems, rhythms, and foundations in place that let you lead rather than manage.